Allen Bernard

Allen Bernard

Allen Bernard is a freelance technology journalist, editor and business writer with 18 years of experience covering cloud, IoT, cyber security, networking, and many other tech topics.

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Big data inforgraphic article
International Control Company

CMO: Time to Take the Leap toData Driven Marketing

Author's Note: This is a press release I did for ICC that they turned into a short white paper for their website.

CMOs across the country are turning to Big Data and business analytics in an unprecedented drive to improve the outcomes of their marketing efforts and lower costs. ICC, a nationally recognized enterprise technology leader that provides business-critical application development, digital and big data analytic solutions to its Fortune 1000 national
and global clients, has identified Five Steps for marketers to get started using Big Data.