Allen Bernard

Allen Bernard

Allen Bernard is a freelance technology journalist, editor and business writer with 18 years of experience covering cloud, IoT, cyber security, networking, and many other tech topics.

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How to Measure the Effectiveness of Your Content

CMI World 2016 show coverage -

When it comes to measuring the effectiveness of content, most marketers would love a simple formula ("X + Y = Success!" comes to mind).

Unfortunately, measuring content does not lend itself well to this simple equation. There are too many variables for any single formula to take into account.

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SEO Insights: Are You Smarter than a Search Engine?

CMI World 2016 show coverage for CMSwire (selfie with Joe Pulizzi - founder of CMI)

There are seven major themes driving search today, according Rand Fishkin, the flamboyant founder of search engine strategy and tools vendor Moz. And to no one's surprise, many of them are frustrating marketers' efforts to attain good returns from their search engine optimization (SEO) efforts, he conceded.